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new business is built around distinctive, emotional and intelligent branding.  web and media tools are fast forwarding the art to new heights and edgy creative tangents.  soak up the latest branding news and tit bits here ...

>  Starbucks brand - where next for this Purple Cow?

Added 16 November 2006

See this Squidoo lens for the full story - a constructive enquiry into strengthening the Starbucks brand as it matures.

Maybe adding music endorsements and a few gingerbread lattes in Winter is not enough?  Discuss further in the freshest air forum.

What Brand Are You?

The Design Conspiracy...

<  SuperBrands profile on Diesel  >

SuperBrands and CoolBrands

profiles on some of the best UK and international brands...

<  SuperBrands profile on Cirque du Soleil  >

Brand Failures- The Truth About the 100 Biggest Branding Mistakes of All Time 

The most infamous example documented in these pages is perhaps the ill-fated "New Coke".  Marketing death by misadventure. 

These days Coca Cola play it safer with multiple "spinnovation" products lines that simply add new twists on the classic recipe, diet and "zero sugar" products.  We now have the closest experiment yet to a New Coke - the coffee infused Coca Cola Blak for those seeking an authentic caffeine rush alongside that familiar coke taste buds twang.  On sale now in the US but with the Read more at trendhunters.com.

?!

A bucketful of marketing jargon / trends / buzzwords from trendhunter.com.

Click for full explanation and illumination...

. Bizarvertising - Strangest Zune Ad Ever

. Beamvertising - Ads Projected Onto Buildings by Car

. Prisonertising - Prison Break Chain Walk Through City

. Scentvertising - The New Bus Stops

. Shockvertising - PETA Slaughters Humans

. Imitation Advertising - Sony Girl Asks, “Who Do You Want to Play With?”

. Blimpvertising - Giant RC Blimps on the Rise

<  Ever heard of this lot?  >

Google challenges Coke as world's leading brand

Interesting piece in the Guardian on Google's brand ascendency - strengthened since then of course by the high profile acquisition of YouTube.  Ranked 24th globally in the annual survey by Interbrand in 2006 it was highlghted for its "almost unlimited potential" and likened to Richard Branson's Virgin brand in the bricks and mortar world (though Virgin are no slouches in online adventures either).

Read more:

http://business.guardian.co.uk/story/0,,1831984,00.html

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