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funky business

talent makes capital dance

Jonas Ridderstråle, Kjell Nordström
 

Read the book in Speed Read format

2  FORCES OF FUNK

What powers the new funk?  Three main things : technology, institutions, and values.

Technology (principally the internet) is the ultimate in mass participation and transparency - shrinking time and space. Once networks reach a critical mass they explode.  The result :- a fundamental power shift to consumers as 'IT perfects markets'.

Organisational institutions - capitalism itself - will be reinvented.  Place of origin / HQ will become irrelevant to consumers in global, virtual markets.  Corporate mortality might replace 'built to last" as companies look to peak and explode in a frenzy of hyper value creation.  "It's better to burn out than to fade away".

Competition will increasingly be valued based.  Massive choice in bland markets will ensure that values (identified globally, across barriers) will matter in a promiscuous world.

Companies must face the uncertainty and complexity or drown in the supposed safety of certainty.

Next chapter >   3  FUNKY VILLAGE

< Back to Chapter 1 Funky Times

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"The funksters have gone back to the original and intellectually remastered it."

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