. rock 'n' roll spirit   . branding   . web 2.0   . business   . innovation   . trends   . design

. rock 'n' roll imaginations MBA

"You know f**k all about business."  "And?"

. manifesto

. rocktails

. MBA

. ebook

. portfolio

. iMagineers

. gallery

. resources

. case studies

. quote unquote

. zeitgeist

. the freshest air

. ideas consultancy

.

.   MySpace

mindmap.browse

brand.bank

funky business

talent makes capital dance

Jonas Ridderstråle, Kjell Nordström
 

Read the book in Speed Read format

1  FUNKY TIMES

Karl Marx was right - workers now own the assets and tools of production.  And, increasingly, these assets and tools are intangible and vested in brains and talent - that is where true value creation now lies.  'Soft stuff' is now the core.

Knowledge is the new battleground - brains battling brains.

The web revolution has liberated global knowledge - almost anything is available to anyone, anytime.  Knowledge dissemination is instant - and global.  Nations such as India, Russian, Poland, Vietnam, Bangalore and developing EU states are accelerating their drive towards Western affluence.  They are introducing fierce economic competition on the back of techno-economic-knowledge parity.

We now thrive on business as unusual - innovative, unpredictable, surprising and funky.  "All cars are good" - so what is special, distinctive about you?  Intel say: "We want to move as fast as we can, ripping up the road behind us."

Individuals are moving towards a life of gigs and projects - "a life not a career" - and thriving on talent, change and chaos.

Next chapter >   2  FORCES OF FUNK

>  Read more reviews of Funky Business

>  The official Funky Business website

>  Discuss Funky Business in the freshest air forum

>  Read about the refresh - Funky Business Forever

"The funksters have gone back to the original and intellectually remastered it."

>  Back to the rockandrollimaginations.com MBA

typical site map  |  usual 'about us' guff  |  contact etc  |  beatles  |  get excited