. rock 'n' roll spirit   . branding   . web 2.0   . business   . innovation   . trends   . design

. rocktails blog

mai tai fuelled businesswebbrand blog brain dump

. manifesto

. rocktails

>  How to write a "new economy" or business 2.0 book...

Richard Jones, iMagineer-in-Chief //  23 November 2006

Some early scribblings on this comedy topic.  It is just soooo easy for these books to wind people up.  Surely the secret is never to take them too seriously, and just accept that they are bound to make one or two good points along the way?  Anyway, starter for ten:

1. The enigmatic subtitle.  "Why walking backwards into donkeys beats swallowing dominoes ... every time"

2. Make it apocalyptic.

3. Evangelise.  "You realise you are the only left who just doesn't get it, don't you, you dumb schmuck?"

4. One idea, extemporised to within an inch of its life.

5. The last word - isn't is obvious?

6. Pick out some selective examples and over generalise.  Pick a great company, pick one of its characteristics.  That is why it is such a great success, right?  Incontrovertible.

More to come on this topic.  We're determined to give everyone a comprehensive toolkit to debunk the rockandrollimaginations.com eBook before it is even written.  Then we can make sure it lives up to expectations whatever those are.  In the meantime delve into the rockandrollimaginations.com MBA to warm yourself up.

please drink responsibly ... and often

more from the rocktails archives....

February 2007

>  Pixelotto ... I've started so I'll finish (if it kills me)

>  U2 'Window In The Skies' mash up video masterpiece

>  Funky Business book ... now available in Speed Read

>  Doritos ad created by Joe Public for Superbowl

>  IBM : "Who's in charge here? In the world of digital convergence, it's the end user"

January 2007

>  "We-Think" - Charles Leadbetter book on "mass creativity" gets public preview

>  Pixelotto struggles ... still getting your daily clicks?

>  Carbon neutral bandwagon gathers pace ... Marks and Spencer and Tesco announce radical environmental plans

>  The longtail : saviour or distraction for iMagineers?

>  Apple targets mobiles and TV.  Nothing big then.

>  Meaning Inc.  Talent yearns to 'make a difference'

>  Big week ahead as Apple and Microsoft take to the stage

>  43 resolutions?  What are the chances...

December 2006

>  Top YouTube clips in 2006

>  Drugs and gardening

>  Bootleg Beatles break up for Christmas

>  FT picks out convergence as key 2007 technology trend

>  Bebo tops Google 2006 searches.  

>  Wikipedia guru squares up to Google

>  Beatles Love documentary on BBC

>  Rock 'n' Roll iMaginations launch party in the Big Apple

>  Lotto is new target for Million Dollar Homepage sensation

November 2006

>  How to write a "new economy" or business 2.0 book...

>  Flunking Creativity Course Blues #9

>  Or maybe that should be You 2.0?

>  Another rock 'n' roll dream dashed... vodka.com sold

>  The name's Vaio.  Sony Viao.  

>  Heard the one about lascivio, emineo and advancel?

>  Cool kids click into trend spotting

<  a d v e r t i s i n g  s p a c e  >

<  e y e b a l l  c a n d y  >

<  t h e  b l a c k n e s s  o f  t o m o r r o w >

<  a l l  m y  l o v i n g  >

typical site map  |  usual 'about us' guff  |  contact etc  |  beatles  |  get excited