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. rock 'n' roll spirit . branding . web 2.0 . business . innovation . trends . design
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. rocktails blog mai tai fuelled businesswebbrand blog brain dump |
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> Doritos ad created by Joe Public for Superbowl
User generated content goes mainstream in the US courtesy of their national treasure - the Superbowl ad space (treasured probably as much as the event itself) - and Yahoo Video. The YouTube generation get to cut their own 30 second ad for Doritos and the winner will be unveiled and screened on 4th February during the big game.
You have gotta love it. And if it is successful you can see others queuing up to adopt similar strategies (or "stunts" as they might be seen in the short term, but once the sheer quality, appeal and cost effectiveness of user generated stuff becomes apparent attitudes might change).
Read more: > The official Doritos / Superbowl / Yahoo Video 'Crash the Superbowl' promotion site
File under: Web 2.0 | Discuss | Customer Complaints
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please drink responsibly ... and often
more from the rocktails archives....
February 2007 > Pixelotto ... I've started so I'll finish (if it kills me) > U2 'Window In The Skies' mash up video masterpiece > Funky Business book ... now available in Speed Read > Doritos ad created by Joe Public for Superbowl > IBM : "Who's in charge here? In the world of digital convergence, it's the end user"
January 2007 > "We-Think" - Charles Leadbetter book on "mass creativity" gets public preview > Pixelotto struggles ... still getting your daily clicks? > The longtail : saviour or distraction for iMagineers? > Apple targets mobiles and TV. Nothing big then. > Meaning Inc. Talent yearns to 'make a difference' > Big week ahead as Apple and Microsoft take to the stage > 43 resolutions? What are the chances...
December 2006 > Bootleg Beatles break up for Christmas > FT picks out convergence as key 2007 technology trend > Bebo tops Google 2006 searches. > Wikipedia guru squares up to Google > Beatles Love documentary on BBC > Rock 'n' Roll iMaginations launch party in the Big Apple > Lotto is new target for Million Dollar Homepage sensation
November 2006 > How to write a "new economy" or business 2.0 book... > Flunking Creativity Course Blues #9 > Or maybe that should be You 2.0? > Another rock 'n' roll dream dashed... vodka.com sold > The name's Vaio. Sony Viao. > Heard the one about lascivio, emineo and advancel? > Cool kids click into trend spotting
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Richard
Jones, iMagineer-in-Chief // 3 February 2007
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