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>  Or maybe that should be You 2.0?

Bobby Joy, Design Curator //  10 November 2006

The Cluetrain Manifesto talks about the radical difference that a few degrees can make in transforming ice into water, and water into steam.  You don't realise that something dramatic is about to happen - then the temperature moves and "boom".  You might analogise into climate change, but the Cluetrain zeroes in on the web 2.0 revolution, with the suggestion that the fully networked economy is on the cusp and - within a few degrees - we will see it blossom with a radical shift.

Arguably, this has happened.  It has in geek world.  Joe public is catching up diligently.  As a marker for this becoming a universal phenomenon Time magazine has named its "Person of the Year" as "You".  Thanks very much Time.  This is a powerful media recognition that global information, content and trends now depends to a massive degree on users.

Given a few years, the equivalent of Time magazine may be authored and edited by "You".

RJ

please drink responsibly ... and often

more from the rocktails archives....

February 2007

>  Pixelotto ... I've started so I'll finish (if it kills me)

>  U2 'Window In The Skies' mash up video masterpiece

>  Funky Business book ... now available in Speed Read

>  Doritos ad created by Joe Public for Superbowl

>  IBM : "Who's in charge here? In the world of digital convergence, it's the end user"

January 2007

>  "We-Think" - Charles Leadbetter book on "mass creativity" gets public preview

>  Pixelotto struggles ... still getting your daily clicks?

>  Carbon neutral bandwagon gathers pace ... Marks and Spencer and Tesco announce radical environmental plans

>  The longtail : saviour or distraction for iMagineers?

>  Apple targets mobiles and TV.  Nothing big then.

>  Meaning Inc.  Talent yearns to 'make a difference'

>  Big week ahead as Apple and Microsoft take to the stage

>  43 resolutions?  What are the chances...

December 2006

>  Top YouTube clips in 2006

>  Drugs and gardening

>  Bootleg Beatles break up for Christmas

>  FT picks out convergence as key 2007 technology trend

>  Bebo tops Google 2006 searches.  

>  Wikipedia guru squares up to Google

>  Beatles Love documentary on BBC

>  Rock 'n' Roll iMaginations launch party in the Big Apple

>  Lotto is new target for Million Dollar Homepage sensation

November 2006

>  How to write a "new economy" or business 2.0 book...

>  Flunking Creativity Course Blues #9

>  Or maybe that should be You 2.0?

>  Another rock 'n' roll dream dashed... vodka.com sold

>  The name's Vaio.  Sony Viao.  

>  Heard the one about lascivio, emineo and advancel?

>  Cool kids click into trend spotting

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