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> Mac vs. PC face off hits the big screen
Sure, we get subtle hints in advertising like "Buzz removes 50% more stubborn stains than any other of the leading brands of detergent!" But that is really just bopping politely around handbags on the dance floor rather than making a direct approach to the good looking one and saying "Fancy a dance?"
Not so with the Mac vs. PC ads that
have now appeared on UK cinema and television
I use both, so have no axe to grind. This site is done on a PC for my sins, though I am not sure how much longer that will be the case.
R.J.
Read more: > All those Mac Vs PC ads in full at apple.com
File under: Branding | Discuss | Customer Complaints
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more from the rocktails archives....
February 2007 > Pixelotto ... I've started so I'll finish (if it kills me) > U2 'Window In The Skies' mash up video masterpiece > Funky Business book ... now available in Speed Read > Doritos ad created by Joe Public for Superbowl > IBM : "Who's in charge here? In the world of digital convergence, it's the end user"
January 2007 > "We-Think" - Charles Leadbetter book on "mass creativity" gets public preview > Pixelotto struggles ... still getting your daily clicks? > The longtail : saviour or distraction for iMagineers? > Apple targets mobiles and TV. Nothing big then. > Meaning Inc. Talent yearns to 'make a difference' > Big week ahead as Apple and Microsoft take to the stage > 43 resolutions? What are the chances...
December 2006 > Bootleg Beatles break up for Christmas > FT picks out convergence as key 2007 technology trend > Bebo tops Google 2006 searches. > Wikipedia guru squares up to Google > Beatles Love documentary on BBC > Rock 'n' Roll iMaginations launch party in the Big Apple > Lotto is new target for Million Dollar Homepage sensation
November 2006 > How to write a "new economy" or business 2.0 book... > Flunking Creativity Course Blues #9 > Or maybe that should be You 2.0? > Another rock 'n' roll dream dashed... vodka.com sold > The name's Vaio. Sony Viao. > Heard the one about lascivio, emineo and advancel? > Cool kids click into trend spotting
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Richard
Jones, iMagineer-in-Chief // 2 March 2007
The
UK is not used to blatant comparison marketing. We tend to be
so polite that the traditional wisdom is we won't give credence, or
even any airtime, to one-upmanship. The only area we can just
about stomach it is in politics, but even there it is only because
it tends to liven up otherwise dull debate and the threat of mild
fisticuffs puts us reserved Brits on edge.
screens. They are drawn from the US examples (where they don't
suffer the same level of emotional upheaval at comparison marketing,
or indeed any marketing). The UK versions use Mitchell and
Webb of Peep Show fame. A slightly odd choice - not especially
well known, but decent enough performers. They just about
carry it off - though Apple might not be so chuffed with the street
cred of the pair if they saw their big screen action (see Confetti,
or rather don't; plus some god-awful looking magic film out this
year). Stick to the filth of Peep Show and they are certainly
edgy enough to appeal to the Mac target market. The ads are
nice enough vignettes pointing out the obvious PC drawbacks -
viruses, crashing, dull machines, dull people etc.
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