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>  BBC triumphs in 2007 Business Super Brands report

Richard Jones, iMagineer-in-Chief //  26 February 2007

[  Information economy.  Creative future. Licence fee. Ambassador brand for the UK - nothing new, World Service etc.  Diverse offering - one of the best online platforms - goes beyond news and is effectively a one stop social support mechanism.  More could be made of this - weaving the BBC into the fabric of society - great value at £150 a year!  This is not really just a B2B endorsement...

The top 10 in full:

1.  BBC
2.  Microsoft
3.  British Airways
4.  BT
5.  Google
6.  BP
7.  Vodafone
8.  Apple
9.  Rolls-Royce Group
10. Hertz

Read more:

>  The full 2007 B2B SuperBrands report

>  The SuperBrands press release

>  creativematch.co.uk coverage "The BBC is the UK’s top business brand"

>  Guardian coverage

File under:  Branding  |  Discuss  |  Customer Complaints

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please drink responsibly ... and often

more from the rocktails archives....

February 2007

>  Pixelotto ... I've started so I'll finish (if it kills me)

>  U2 'Window In The Skies' mash up video masterpiece

>  Funky Business book ... now available in Speed Read

>  Doritos ad created by Joe Public for Superbowl

>  IBM : "Who's in charge here? In the world of digital convergence, it's the end user"

January 2007

>  "We-Think" - Charles Leadbetter book on "mass creativity" gets public preview

>  Pixelotto struggles ... still getting your daily clicks?

>  Carbon neutral bandwagon gathers pace ... Marks and Spencer and Tesco announce radical environmental plans

>  The longtail : saviour or distraction for iMagineers?

>  Apple targets mobiles and TV.  Nothing big then.

>  Meaning Inc.  Talent yearns to 'make a difference'

>  Big week ahead as Apple and Microsoft take to the stage

>  43 resolutions?  What are the chances...

December 2006

>  Top YouTube clips in 2006

>  Drugs and gardening

>  Bootleg Beatles break up for Christmas

>  FT picks out convergence as key 2007 technology trend

>  Bebo tops Google 2006 searches.  

>  Wikipedia guru squares up to Google

>  Beatles Love documentary on BBC

>  Rock 'n' Roll iMaginations launch party in the Big Apple

>  Lotto is new target for Million Dollar Homepage sensation

November 2006

>  How to write a "new economy" or business 2.0 book...

>  Flunking Creativity Course Blues #9

>  Or maybe that should be You 2.0?

>  Another rock 'n' roll dream dashed... vodka.com sold

>  The name's Vaio.  Sony Viao.  

>  Heard the one about lascivio, emineo and advancel?

>  Cool kids click into trend spotting

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